PROGRAMS & ACTIVATIONS
Industry-leading experiential marketing activations for CPG and Cannabis brands. The Free Agency excels at positioning your brand with your consumers where they live, work and play.
After each activation, we provide our clients with detailed recaps and photos. Just like pro athletes do, we spend time in the film room reviewing the highlights and what can be improved. Our Brand Ambassadors are trained to complete custom recaps immediately following each event.
ONE MILLION+ SAMPLES IN THE FIELD
SUCCESS STORIES
CAPE COD SEASIDE POP
Sampled 325,000 Cape Cod Seaside Pop by sourcing, negotiating, and executing event sponsorships and mobile sampling with a team of 10 ambassadors
Key Events: Falmouth Road Race, Head of Charles, Wellfleet OysterFest, and Harvard Square Oktoberfest
Increased brand awareness by 25% in both markets
KETTLE CHIPS
Sampled 500,000 Kettle Chips at high profile events, through sponsorships and mobile sampling
22% increase in sales during five month sampling period
Sales retained a 12% increase following immediate 12 week period
IGNITE CANNABIS
7 MONTH POP UP PROGRAM ACROSS CALIFORNIA AND NEVADA
Total Activations: 545
Number of customers/foot traffic: 25,000
Number of engagements: 18,750 (We engage with 75% of customers, above industry standard)
Estimated number of sales during Activations: 5,000 units
(estimated 1 in 5 buy after engagement)
